我们的品牌是危机 (2005)

For decades, U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections around the world. They have worked for presidential candidates on every continent (in Britain, Israel, India, Korea, South Africa, Venezuela, Brazil, to name a few…) Without the noise of tanks or troops, these Americans have been spreading our brand of democracy from the Middle East to the middle of the South American jungle. OUR BRAND IS CRISIS is an astounding look at one of their campaigns and its earth-shattering aftermath. With flabbergasting access to think sessions, media training and the making of smear campaigns, we watch how the consultants’ marketing strategies shape the relationship between a leader and his people. And we see a shocking example of how the all-American art of branding can affect the “spreading of democracy” overseas. 美国职业竞选团队帮助一个并不受欢迎或者并不合适的候选人成为总统的故事How the Americans are selling "democracy" via their professional campaign strategist.a cruel documentary showing how US democracy idealism helped someone who is unqualified to win election. In the campaign they used crisis to scare ppl and used negative media, both are typical western approaches. In the end the country was a chaos and Goni fled to USA